Expressive typography

When dining in a restaurant in Stafford I noticed that the typography on the menus was very expressive and intriguing. It worked well for the food they were trying to convey, and gave them more personality.

It reminded me of letterblock printing, which gives an almost gritty and heavy feel appropriate for grilled food. Alongside the reds and glowing oranges in the image, the element of fire furthers adds to this idea of grills. This demonstrates how important typography can be to provide a mood for certain material, and how effective this can be.

This menu I particularly liked for its use of sketches and doodles around the main, bold typography. The contrast of colour and b&w works really well to emphasise its typography, thus creating a consistent aesthetic.

I suppose what I take away from this the most is that not all graphics need be consistent and rigid in their nature, but perhaps the more hand-drawn qualities can be equally as effective in their approach.