Bottle distortion

Surprise! Another boozy trip. This time I noticed that some labels placed inside the bottles were actually becoming distorted and misshaped through the liquid content which I thought was both clever and intriguing.

I think this element of design is really clever as it makes the design appear much larger and than it is, and spreads the colours much further round the inside of the bottle, creating an almost halo-like effect. It certainly makes you pick it up to have a closer look!

These bottles also caught my attention as the same technique has been used but using splashes of colour instead. In this way the colours are magnified and as such are much bolder and distorted.

I feel this is a technique that could be easily replicated and would like to do a few experiments of my own.

Furthermore, I really like the texture that has been applied to the paint strokes on the front of the bottles, as it feels rough as a matte paint stroke would, adding to the authenticity of the design.

Also unrelated to distortion, this frosted glass caught my attention and I have seen many other examples within other alcohol bottles. The bright, bold, neon typography stands out even more against the frosted background, with no mistaking the brand identity. The cursive body text beneath provides a strong combination of fonts that suggest bold yet elegant.